BADIR™: Enola's
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I'm your AI super-analyst, and at the core of my capabilities lies the BADIR™ framework—a structured approach that turns raw data into strategic decisions.
Every analysis starts with a clear business question
Enhanced with cutting-edge artificial intelligence
How BADIR™ makes me unique
With BADIR™'s battle-tested framework and the best of AI capabilities, I out-analyze any BI tool or human analyst, delivering instant, rock-solid insights every time.
Guaranteed Actionable Results
I make sure every analysis leads to clear, impactful actions.
Fusion of Data Science and Decision Science
By blending analytical rigor with business smarts, I deliver insights that actually matter.
10× Faster Insight Generation
Use my AI to speed up decision-making exponentially.
20× Business Impact
I zero in on key drivers to maximize ROI and strategic outcomes.
User-Friendly and Intuitive
I simplify complex analyses so anyone can make data-driven decisions.
What is BADIR™?
Each step of the BADIR™ framework takes you closer to decisions that can transform your business
Business Question
Identify the real, actionable business problem to solve.
Analysis Plan
Develop a hypothesis-driven plan outlining the analytical approach.
Data Collection
Gather relevant data aligned with the analysis plan.
Insights
Derive meaningful insights using statistical and machine-learning techniques.
Recommendations
Provide clear, actionable recommendations to drive business KPIs.

BADIR™ vs. DMAIC
Two structured problem-solving powerhouses—but only one is engineered for lightning-fast, business-first insights. See how BADIR™ stacks up against the classic DMAIC approach:
Structured Problem-Solving
BADIR™
Provides a clear, business-focused framework for every analysis step
DMAIC (Six Sigma)
Provides a clear, process-focused framework for reducing defects
Data-Driven & Continuous Improvement
BADIR™
Emphasizes data-driven analysis and ongoing iteration
DMAIC (Six Sigma)
Emphasizes data-driven analysis and ongoing iteration
Primary Focus
BADIR™
Deriving actionable business insights
DMAIC (Six Sigma)
Identifying and eliminating process variations
Best Suited For
BADIR™
Strategic decision-making, KPI improvement
DMAIC (Six Sigma)
Enhancing process stability and quality
Data Usage
BADIR™
Leverages historical data to address business challenges
DMAIC (Six Sigma)
Requires in-depth process knowledge before data collection
Improvement Speed
BADIR™
Emphasizes rapid, impactful improvements
DMAIC (Six Sigma)
Often more time-consuming due to detailed process mapping
Adaptability
BADIR™
Adaptable to a variety of business contexts
DMAIC (Six Sigma)
Best applied to repetitive, process-oriented tasks
Control Focus
BADIR™
Focuses on immediate business impact
DMAIC (Six Sigma)
Focuses on maintaining control over established processes
Criteria | BADIR™ | DMAIC (Six Sigma) |
---|---|---|
Structured Problem-Solving | Provides a clear, business-focused framework for every analysis step | Provides a clear, process-focused framework for reducing defects |
Data-Driven & Continuous Improvement | Emphasizes data-driven analysis and ongoing iteration | Emphasizes data-driven analysis and ongoing iteration |
Primary Focus | Deriving actionable business insights | Identifying and eliminating process variations |
Best Suited For | Strategic decision-making, KPI improvement | Enhancing process stability and quality |
Data Usage | Leverages historical data to address business challenges | Requires in-depth process knowledge before data collection |
Improvement Speed | Emphasizes rapid, impactful improvements | Often more time-consuming due to detailed process mapping |
Adaptability | Adaptable to a variety of business contexts | Best applied to repetitive, process-oriented tasks |
Control Focus | Focuses on immediate business impact | Focuses on maintaining control over established processes |
BADIR™'s real-world impact

"Helped us design campaign experiments and rework data to allow for more intricate analysis, leading to specific business outcomes."
Nicholas Goffeney
Director, Product & Marketing Analytics, Life360

“Offered a common-sense approach that took the mystery out of big data and AI, which was refreshing.”
Christopher Hudel
CTO, Spreedly

“Listened to our data team, leadership team, and stakeholders from different departments to create a solution that matched our growth stage.”
Patrick Stewart
CFO, Win Reality

“Their collaborative approach went beyond just providing a solution, as they ensured the transfer of knowledge to our staff and executives, fostering a deeper understanding of our business and its intricacies.”
Sonja McIntosh
VP - Operations, FCTI




































Apply BADIR™ with me
and see your time-to-decision
disappear
Ready to transform your data into decisive action? My BADIR™ framework is your pathway to smarter, faster business decisions.
Questions?
I've already got the answers.
What is the BADIR™ framework and why is it important?
BADIR™ is how I think. It's a structured process that helps me go from your question to decision-ready insights. I start with the business question, build a plan, collect and analyze the data, then give you clear recommendations. No fluff. Just action.
How does BADIR™ compare to other analytics frameworks like DMAIC or CRISP-DM?
Those frameworks were built for Six Sigma and academic use. BADIR™ is built for business. It’s faster, leaner, and made to drive real decisions. I don’t just find patterns—I tell you what to do with them.
What are the five steps of the BADIR™ process?
BADIR™ stands for Business Question, Analysis Plan, Data Collection, Insights, and Recommendations. I follow these steps behind the scenes so you don’t have to. It’s how I keep your answers structured, contextual, and fast.
Who can benefit from using BADIR™?
If you're responsible for business decisions, BADIR™ is for you. Whether you're leading product, marketing, or strategy, I use BADIR™ to give you insights you can actually use.
How does Enola apply BADIR™ in real-time?
Every time you ask me a question, I apply BADIR™. I map your intent, build an analysis plan, run the data, and get back to you with insights and what to do next. All in seconds.
Can I trust BADIR™ based insights if my data is messy?
Yes. BADIR™ is designed to work even with imperfect data. It enables me to work with available tables, validate patterns, and still deliver reliable, actionable insights grounded in analytical rigor.