BADIR: Enola's Foundational Framework

I'm your AI super-analyst, and at the core of my capabilities lies the BADIR framework—a structured approach that turns raw data into strategic decisions.

Business-First

Every analysis starts with a clear business question

AI-Powered

Enhanced with cutting-edge artificial intelligence

How BADIR makes me unique

With BADIR's battle-tested framework and the best of AI capabilities, I out-analyze any BI tool or human analyst, delivering instant, rock-solid insights every time.

Guaranteed Actionable Results

I make sure every analysis leads to clear, impactful actions.

Fusion of Data Science and Decision Science

By blending analytical rigor with business smarts, I deliver insights that actually matter.

10× Faster Insight Generation

Use my AI to speed up decision-making exponentially.

20× Business Impact

I zero in on key drivers to maximize ROI and strategic outcomes.

User-Friendly and Intuitive

I simplify complex analyses so anyone can make data-driven decisions.

What is BADIR?

Each step of the BADIR framework takes you closer to decisions that can transform your business

Business Question

Identify the real, actionable business problem to solve.

Analysis Plan

Develop a hypothesis-driven plan outlining the analytical approach.

Data Collection

Gather relevant data aligned with the analysis plan.

Insights

Derive meaningful insights using statistical and machine-learning techniques.

Recommendations

Provide clear, actionable recommendations to drive business KPIs.

BADIR vs. DMAIC

Two structured problem-solving powerhouses—but only one is engineered for lightning-fast, business-first insights. See how BADIR stacks up against the classic DMAIC approach:

Criteria	BADIR	DMAIC (Six Sigma)
Structured Problem-Solving	Provides a clear, business-focused framework for every analysis step	Provides a clear, process-focused framework for reducing defects
Data-Driven & Continuous Improvement	Emphasizes data-driven analysis and ongoing iteration	Emphasizes data-driven analysis and ongoing iteration
Primary Focus	Deriving actionable business insights	Identifying and eliminating process variations
Best Suited For	Strategic decision-making, KPI improvement	Enhancing process stability and quality
Data Usage	Leverages historical data to address business challenges	Requires in-depth process knowledge before data collection
Improvement Speed	Emphasizes rapid, impactful improvements	Often more time-consuming due to detailed process mapping
Adaptability	Adaptable to a variety of business contexts	Best applied to repetitive, process-oriented tasks
Control Focus	Focuses on immediate business impact	Focuses on maintaining control over established processes

BADIR's real-world impact

"Helped us design campaign experiments and rework data to allow for more intricate analysis, leading to specific business outcomes."

Nicholas Goffeney

Director, Product & Marketing Analytics, Life360

“Offered a common-sense approach that took the mystery out of big data and AI, which was refreshing.”

Christopher Hudel

CTO, Spreedly

“Listened to our data team, leadership team, and stakeholders from different departments to create a solution that matched our growth stage.”

Patrick Stewart

CFO, Win Reality

“Their collaborative approach went beyond just providing a solution, as they ensured the transfer of knowledge to our staff and executives, fostering a deeper understanding of our business and its intricacies.”

Sonja McIntosh

VP - Operations, FCTI