Questions to
Ask
The AdventureWorks Data Warehouse is packed with information that can help you understand how the business is performing. These questions are designed to show you what kind of insights you can discover by exploring the data.
Quick Start Questions
Start your exploration with these powerful questions that unlock immediate insights
"What's our best-selling bike?"
Identify top revenue-generating products and understand market demand patterns
"Are high earners buying more?"
Discover customer segmentation opportunities and pricing strategy insights
"Are we low on popular bikes?"
Prevent stockouts and optimize inventory levels for high-demand products
"Do discounts boost sales?"
Measure promotion effectiveness and ROI of marketing campaigns
"Who's the sales champ?"
Identify top performers and understand success factors for team development
"What's the hottest bike by region?"
Understand regional preferences and optimize territory-specific strategies
Key Business Questions
Unlock insights across all areas of your bicycle business with these targeted questions
Sales Performance
Understanding what's selling and where revenue is coming from
Understanding What's Selling Best (and Where)
- Which products are generating the most online revenue, and how are sales trending in different regions?
- What customer types (based on income, education, or marital status) are making the largest online purchases?
Analyzing Reseller Contributions
- Which resellers are meeting or exceeding their sales targets, and what product categories are driving their success?
Evaluating Promotions
- How do sales for promoted products compare to sales of non-promoted items?
Products & Inventory
Managing stock levels and understanding product performance
Tracking Product Success & Costs
- What are the sales trends for our top products, and how do these compare to their costs and prices?
Managing Stock Levels
- Are we at risk of running out of popular products based on recent sales and current stock?
- Are there any products sitting in inventory for too long without being sold?
Customers & Demographics
Understanding customer behavior and satisfaction patterns
Segmenting Our Customer Base
- How does sales revenue vary between customers in different countries or with different income levels?
Gauging Customer Satisfaction
- Which product categories receive the best customer feedback, and are there specific customer groups that are generally more satisfied?
Employee Performance
Evaluating team effectiveness and sales achievements
Assessing Sales Team Effectiveness
- Which sales employees consistently hit or exceed their sales targets, and what are the common traits of top performers?
- What's the typical sales quota for different job roles within the company?
Financial Health
Monitoring budgets, spending, and financial performance
Monitoring Budgets & Spending
- How do our actual expenses and revenues compare to the planned budget?
- What are the trends for key financial figures like operating expenses over time?
Understanding Currency Impacts
- How do currency exchange rates affect our international sales and overall financial reporting?
Ready to Explore?
Start asking these questions in Enola's Chat Section and watch as your data transforms into actionable insights. The adventure begins now! 🚴♂️✨